It appears that the Sims 4 is quite a profitable product, despite the fact that there have been many players that maintained that the Sims 3 was a better game. However, in a recent announcement, Andrew Wilson, CEO of Electronic Arts has revealed that the game has generated some nice profits so far.
Blake J. Jorgensen, another member of the executive team also had something to say about the Sims 4: “And I just — since we’re on The Sims, I’ll just throw in one more, that, as you can see or hear from the prepared text, we’ve mentioned The Sims a couple of times, The Sims 4 as a major driver in the growth in the quarter. We’re — continue to be very pleased with how The Sims 4 and all the extra content has performed. And we’re very excited about The Sims 4 console version that will be out later this quarter. And I think that bodes well for the overall Sims franchise, both in console, PC — for all console, PC and mobile.”
The Sims is a valuable brand for Electronic Arts
Andrew Wilson also revealed the Sims brand is one that is very important for the company, since it is very strong. “So The Sims is going really well. It (mobile) is still in soft launch, and we’re receiving valuable feedback on the game and incorporating adjustments both in terms of kind of a core engagement profile in the game as well as how the game monetizes over time. The Sims is a very valuable brand for us, a very valuable IP. And it’s a genre in which we are essentially unchallenged on any platform for that matter,” he declared.
As it turns out, the monthly average players for the Sims 4 are more than 40% year-over-year, which means that the console game launching is already anticipated by many fans. It appears that online communities are another thing that determined the success of the game, since EA Access and Origin Access manage to bring players together.