In Great Britain, Coca-Cola bottles with attached caps are being launched by the company. The decision is meant to reduce plastic waste and encourage consumers to recycle both the bottle, and the cap. The soft drinks company stated that the change will first be implemented in Scotland, on bottles of Fanta, Coca-Cola Zero and Diet Coke. At the same time, they declared that, by 2024, the transition will have been made for the company’s entire brand portfolio.
An analysis of consumer behavior revealed that people had the tendency to only recycle the bottle, even if the cap was also fully recyclable. The result was that caps were very often thrown away randomly, thus creating unwanted litter. Therefore, Coca Cola decided to make the cap a part of the bottle, making it easier for the entire package to be recycled.
Jon Woods, the General Manager of Coca Cola UK stated that “this is a small change that we hope will have a big impact, ensuring that when consumers recycle our bottles, no cap gets left behind. As the world’s biggest drinks company, we recognize that we have a leading role to play in pushing innovation and design to produce more high-quality recycled plastic which can be converted into new bottles.”
Coca-Cola bottles with attached caps represent a measure that comes in support of UK’s Plastics Pact, an agreement between businesses, NGOs and the UK government to address the issue of plastic waste. The main goal of the initiative is to reduce plastic packaging as much as possible, and where elimination is not an option, creating ways of re-using and recycling it.
According to their official website, the main goals of the Plastics Pact are:
- Eliminate single-use packaging through redesign, innovation or alternative (reuse) delivery model.
- 100% of plastics packaging to be reusable, recyclable or compostable.
- 70% of plastics packaging effectively recycled or composted.
- 30% average recycled content across all plastic packaging.
With such a large-scale collaboration between private companies, governmental institutions and NGOs, The Plastics Pacts intends to achieve the above-mentioned objectives by 2025.