It appears that motivation is a key factor in our diet and nutrition. A study made by the University of East Anglia discovered that a positive attitude is usually linked with healthy eating. Researchers analyzed the motivational role of the regulatory focus theory. This theory explains that there are two types of behaviors – people who pursue positive outcomes and people who try to prevent negative consequences.
“Consumers are likely to receive advice regarding nutrition from multiple sources in their day-to-day lives. Public agencies can encourage promotional focus and in turn involvement in nutrition through appropriate communication. But, as the results of this study indicate, the effectiveness of this intervention will vary between high and low-income groups and is likely to vary between males and females,” said Professor Kishore Pillai, lead author of the study.
This study is important because it can help consumers avoid unhealthy behaviors, and adopt healthy diets.
Motivation is an essential factor when it comes to a healthy diet and nutrition
“Consumer decisions regarding eating behaviors and nutrition can lead to consequences such as illness and obesity that have direct public health policy implications. Obesity is preventable, and increasing consumer involvement in nutrition can help achieve this.”
As it turns out, those who focus on obtaining positive results are more likely to lead a healthy lifestyle and care about nutrition. The study focused on 1125 consumers in Taiwan. There have been several changes when it comes to dietary habits, which led to an increase in obesity and diabetes cases.
“The higher aspirational levels of promotion focused consumers will lead to greater involvement with nutrition to enhance their well-being,” explained Professor Pillai. “While both promotion and prevention-focused individuals will be motivated to maintain good health, the former are more likely to employ approach strategies such as nutritional involvement,” the researcher added.